Weezer is a band you may remember from the late 90’s that had some fame with the song “Buddy Holly” and the like…but they are now approaching the level of marketing GENIUS!
Sorry, I know it’s been a while since I last posted something on my blog, but this one deserved my attention. I read a TON of stuff on marketing and now infomercial related items, and this blog, the As Seen On TV Fan is one I actually subscribe to. Yesterday, an email came in about a tie-in to the new Weezer CD with the Snuggie from ASOTV fame. This YouTube video has had nearly a million hits, and is a really well done spoof (but yet, not really!) on the Snuggie commercial. You see, this is actually a spot for BOTH the Snuggie and Weezer’s new CD! Brilliant! Well done guys, keep up the creative commercials, this is the only thing that will save sponsor based content!
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